Announcing add’l speakers @ HigherPurpose2017 – Feb 28th CCBA Conference

Greetings Friends,

On the journey to Conscious Capitalism, an organization’s Higher Purpose is the starting point.

A deeply held purpose beyond just turning a profit provides an organization with a strong sense of identity around which an engaged workforce can rally. This enthusiasm and commitment attracts new customers and creates value for all stakeholders. The employees at purpose-driven organizations are inspired by leaders who foster transformation and bring out the best in those around them.


What is the result of identifying and pursuing a higher purpose?
High performance.
When an organization commits to identifying its “why” and orients the business around bringing its purpose to life, it experiences sustained success over the lifetime of the business. But how do leaders and their employees bring purpose down to earth and infuse it throughout the organization.

At HigherPurpose17 we will explore the practical application of purpose – how to identify it, bring it to life and anchor it to business practices.
Join us on February 28th in San Francisco for a daylong conference where we will dive deep into Higher Purpose along with Conscious Culture, Conscious Leadership and Stakeholder Orientation. We’ll explore how to apply the four tenets of Conscious Capitalism to businesses and organizations of all sizes. You’ll enjoy thought-provoking and inspiring keynotes, interactive breakout sessions, and heartfelt connections and conversations. You’ll go home with actionable strategies and tools to:

  • Infuse Higher Purpose into your business
  • Cultivate a conscious workplace
  • Lead with awareness
  • Collaborate with stakeholders
  • Advance your organization


John Mackey
Co-founder and CEO of Whole Foods Market


Neil Grimmer
Founder & CEO of Habit
Co-founder & Chairman of Plum Organics


Suzanne DiBianca
Executive Vice President of Corporate Relations & Chief Philanthropy Officer of


Matthew Perry

Group Business Director of DDB San Francisco

Additional speakers from conscious businesses around the Bay Area to be announced


Breakfast and Registration 8-9am
Conference 9-5pm
Conscious Happy Hour 5-7pm
*Breakfast and Lunch provided
CEOs and their leadership teams, executives and entrepreneurs, the consultants and coaches who serve and support them, leaders and team members within businesses, and anyone interested in learning more about Conscious Capitalism.

Non-Member Ticket:  $250
CCBA Member Ticket:  $225
Ticket plus a 1-Year Membership to CCBA:  $295


Want to sponsor HigherPurpose17? Email

The Conscious Capitalism Bay Area Chapter and Conscious Capitalism Inc. look forward to seeing you!